Not in the trail-mix-eating no-deodorant-wearing kind of way. For 90% of my professional career, I've been creating billboards, and I'm pretty damn good at it. But no matter the medium, I'm driven to make cool shit for cool people.
When the Sonic brief landed on my desk, I imagined the roads dotted with these giant colorful billboards. The slush texture and 3D straw beckoned people to dive in (drive in?) for a cool respite from the heat of a Charleston summer.
This campaign won Best Billboard Campaign at the 2015 OBIE Awards.
As the official convenience store sponsor of the Minnesota Vikings, Kwik Trip is where Vikings refuel. We blended the two brands into a statewide campaign that brought the action to life.
The OBIE Awards is one of the longest-running advertising award competitions in the world and showcases the most creative work in out-of-home advertising. We knew we had a concept with legs when we hit on Steal the Show. Winning an OBIE isn’t easy, so getting into this self-mailer shouldn’t be easy either. Recipients had to break through a perforated brick wall, find the right code to unlock a safe, and then bust a lock to find the entry information. All this printed on a single sheet of paper, roll-folded, and glued.
McDonald’s is one of the largest corpor… oh, you’ve heard of them. Nevermind then.
Bojangles’ is a regional fast food restaurant specializing in fried chicken, biscuits, and other Southern delicacies. In Charleston, the perception of the brand was… let’s just say, not good. When a new franchise owner took over the local stores, his first mission was to improve the staff and operations. His second mission was to change public perception, and that’s where I came in. We decided to refocus the conversation about Bojangles’ back to one of their core values — good ol’ made-from-scratch cooking. This campaign continued for years but stayed fresh with made-from-scratch typography.
FuelBox was created to simplify your life. Whether you’re on the go, unable to find an outlet, or just in need of a little extra power, FuelBox will be there.
Go get one.
No budget. No problem. Sometimes my smallest clients get my best ideas.
In the out-of-home biz, we like to say we make brands famous. To prove the point, we launched a fake prescription drug that claims to make you popular. Billboards went up across the entire Adams Outdoor footprint and quickly went viral. The “reveal” happened at the website where viewers found an error message explaining that there is no magic pill to make you famous. But outdoor can.
Grocery store shelves are a warzone. I have a soft spot for little brands trying to battle the behemoths. They don’t usually have much money, so I get paid in eggs, sauces, bacon, and fresh seasonal veggies.