Bojangle’s is a regional fast food restaurant specializing in fried chicken, biscuits, and other Southern delicacies. In Charleston, the perception of the brand was… let’s just say, not good. When a new franchise owner took over the local stores, his first mission was to improve the staff and operations. His second mission was to change public perception, and that’s where I came in. We decided to refocus the conversation about Bojangle’s back to one of their core values — good ol’ made-from-scratch cooking. Sales exploded almost overnight, and Bojangle’s in Charleston has enjoyed tremendous and consistent growth for over three years.