2018 OBIE Awards Call For Entries
The OBIE Awards is one of the longest-running advertising award competitions in the world and showcases the most creative work in out-of-home advertising. We knew we had a concept with legs when we hit on Steal the Show. Winning an OBIE isn’t easy, so getting into this self-mailer shouldn’t be easy either. Recipients had to break through a perforated brick wall, find the right code to unlock a safe, and then bust a lock to find the entry information. All this printed on a single sheet of paper, roll-folded, and glued.