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Reachemol™

Visit Reachemol.com

In the out-of-home biz, we like to say we make brands famous. To prove the point, we launched a fake prescription drug that claims to make you popular. Billboards went up across the entire Adams Outdoor footprint and quickly went viral. The “reveal” happened at the website where viewers found an error message explaining that there is no magic pill to make you famous. But outdoor can.