• sonic_straws_green
  • sonic_straws_blue
  • sonic_straws_purple
  • sonic_straws_orange
  • sonic_straws_pink

Sonic Drive-In

When the Sonic brief landed on my desk, I imagined the roads dotted with these giant colorful billboards. The slush texture and 3D straw beckoned people to dive in (drive in?) for a cool respite from the heat of a Charleston summer.

This campaign won Best Billboard Campaign at the 2015 OBIE Awards.